Cross-border e-commerce is gaining momentum and is driving Chinese products to the world. Guangdong's cross-border e-commerce has achieved particularly outstanding results, and its scale ranks first in the country. This is due to the many advantages of the Pearl River Delta. It not only drives the development of Guangdong's industrial belt, but also reshapes the global economic and trade pattern and enhances the influence of Guangdong manufacturing.
Take Dongguan Kayrun New Materials as an example. It mainly engages in foreign trade business. Its beverage paper cups and holiday supplies are mostly sold to the United States through cross-border e-commerce. The person in charge, Chen Shuling, is a pioneer in the transformation from traditional factories to cross-border e-commerce. Around 2018, the factory's traditional footwear and clothing business was cold, and both orders and profits declined. At that time, domestic live broadcasts emerged and overseas shopping became hot. The factory tried cross-border e-commerce. Chen Shuling also expanded from Alibaba to TikTokShop and was promoted to foreign trade director. With foreign trade experience, she became a live broadcast mentor and taught many foreign trade bosses.
Shuling Chen broadcasts live on TikTok.
After encountering bottlenecks in traditional trade, many foreign trade companies use cross-border e-commerce to find a "second curve". Relevant innovative models and policies help their development. Guangdong companies use "small package exemptions" and other channels to open up overseas channels. However, the current global policy changes have made sellers cautious and wait-and-see, and they have adjusted their layouts and expanded into emerging markets.
There is also new momentum for industrial belts to go overseas. Small and medium-sized foreign trade enterprises can choose the platform's "full trusteeship" to expand sales channels at low cost; there are also enterprises that go overseas in the form of industrial belts, integrate industrial chain resources, and use overseas warehouses to improve efficiency and profitability, with optimistic development prospects. Guangdong has many industrial belts, and professional platforms are needed to integrate resources and policy guidance. In recent years, Guangdong has actively organized "cross-border e-commerce + industrial belt" activities to fully promote the development of cross-border e-commerce and help industrial belts better go global.